Top 5 Photo and Video Apps in Mexico: Q1 2025 Performance

In the first quarter of 2025, the top photo and video applications in Mexico experienced varied trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

CapCut - Video Editor saw a notable fluctuation in weekly downloads, peaking at approximately 553K in mid-March. The app's weekly revenue followed a similar upward trajectory, reaching around $244K in early February. Active users remained robust, increasing to about 12.3M by the end of March.

Canva: AI Photo & Video Editor demonstrated a steady rise in weekly revenue, culminating at roughly $310K in March. Downloads peaked at 269K in February, with active users growing steadily to reach over 10.3M by the quarter's end.

YouTube maintained high weekly active user numbers, consistently around 80M. Its revenue peaked at $943K in late February, despite a gradual decline in downloads throughout the quarter.

Instagram saw stable active user engagement, surpassing 48M by March's end. Downloads remained strong at over 400K in early January, while revenue showed a slight increase, peaking at $73K in late February.

Snapchat experienced a decline in downloads to about 169K by the end of March. Active users fluctuated around 8.9M, with revenue peaking at $9.8K in March.

These insights from Sensor Tower highlight the dynamic nature of the app market in Mexico, providing a glimpse into the evolving landscape of user engagement and monetization in the photo and video app category.